How Much Does Staging Cost?
December 1, 2009
Inevitably, the first question I am asked by Realtors and home owners is “What does staging cost?” I know the answer they are looking for is the dollars and cents amount of my staging services. But the answer they really need to hear has nothing to do with that amount. They really need to hear what it will cost not to stage. Staging is not about spending money, but making money.
If homes are not staged it can cost much more than the actual dollars and cents of staging. Here’s how:
- A prospective buyer will drive by and not want to go inside because the home lacks curb appeal;
- A prospective buyer will not see more than the first room of the home because it feels dark, cluttered and not large enough;
- A prospective buyer will see the home as dated and brand it a fixer upper to justify making a low offer;
- A prospective buyer will not make an offer at all;
- The homeowner will then make the first price reduction.
This is the true cost to the homeowner when deciding not to stage because they did not want to spend the dollars and cents.
